A better Steve Jobs

I’m looking forward to the new book about Steve Jobs, coming in a few weeks. The Isaacson book was a disappointment, and this one seems (by reports) to do a much better job of capturing the man and the complexity of his story. As Tim Cook says in an interview with Fast Company:

II thought the [Walter] Isaacson book did him a tremendous disservice. It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality. You get the feeling that [Steve’s] a greedy, selfish egomaniac. It didn’t capture the person.

Read the whole article. Just this short piece gives a deeper view of the man.

And, Beer!

I’m fascinated by Noble Brewer, a startup I discovered today at Launch Festival 2015. As they say,

We interview dozens of homebrewers to find the very best to feature in Noble Brewer. Once we’ve selected our homebrewers, we work with a professional brewery to produce our homebrewers award winning recipes. Then when the beer’s ready, we combine all our homebrewer’s beers into a single shipment and deliver to you!

What’s interests me here is that Claude and Lauralynnn have identified a niche where people are passionate, both as consumers and as creators. I’ve only had a short conversation with them, but I’m impressed by how they are thinking about this market and I’ll be watching eagerly to see what they do with it.

Update: because I joined, I have a link for you to get the same special deal, even if you aren’t here at Launch Festival:


That will get you a special promotional price for your first month. Move quickly… the discount is reduced as more people join.