Why the Open will win
If only my friends who have accounts in the same service can see my photos or favorite music or restaurants, then I will put less energy into participating in that service. But with a mesh of services connected by common syndication formats and open APIs (Application Programming Interfaces), my friends and I can share and converse amongst ourselves or with the connected world, independent of which tools we use.
For all the services using this open model, this network of tools brings audience. People who share photos, recommend an interesting article, or podcast, or coming event will pull more people into the conversation – a conversation tied to the open mesh of tools.
Any company that sticks to a silo strategy will fail. Instead of the silo communities locking in their users, they will be locked out of the conversation.
WSJ Online now has a policy that shuts down your account access if they detect you logging in from more than one computer at a time.
TechCrunch does a nice job telling the story behind this fiasco.
What I find really funny is that this sort of stupidity is now considered an “understandable, and classic reaction” from incumbent executives. Erick at TechCrunch is exactly right about this.
There’s hope for WSJ, of course. If Rupert Murdock has his way…
– but what about YOUR company?
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In this video interview, Danah Boyd makes some great points about lack of socialization of kids. Lack of space for them to gather and be social even in with their own friends and some of the factors making this happen. Then she talks about how they DO socialize, online… OK, there’s a few asides regarding Scoble being different from normal users, but the rest is fascinating stuff.
Danah Boyd interview by Robert Scoble, at Davos:
[From QIK | Streaming video right from your phone]
Danah Boyd is a researcher who studies teens ad their online interactions. See more on Danah at her website.
You can also read about her on Wikipedia