I feel for Eric Reis. He seems compelled to say, in every talk, right in the beginning, “Lean is not ‘cheap’!”
I’m sure it’s because he gets hit with this constantly. Just yesterday I was reading about Education startups and a well-regarded startup founder and investor was quoted as saying that startups in the Education space need to be “pudgier”
“One of the things I feel strongly about is that everybody
pushes the notion of a lean startup,” said Katzman, who founded
the Princeton Review, online education company 2U (formerly
2tor) and his current startup Noodle Education. “And I’m kind
of in favor, especially in the education space, of a pudgier startup.”
John Katzman, as quoted in GigaOm
Katzman goes on to say some pretty smart things about the complexities of the Education market, but this “pudgier” statement has nothing to do with Lean Startup.
I believe the “good mix of people with deep backgrounds in education and business” Katzman calls for would do well to validate their assumptions and develop their product using the Lean Startup approach. Katzman seems to agree — he goes on to recommend strategies very much in keeping with Lean Startup. The video is worth watching.
Katzman makes a great example because he’s an experienced entrepreneur who actually agrees with the Lean Startup approach, whether he knows it or not. This is a guy who knows his stuff, who knows how important it is to listen closely to customers, who tells great stories of realizing after just a few usability tests that his assumptions were wrong. This is a guy we should be listening to, other than his mischaracterization of Lean Startup.